The best brands of soft lures

The world of fishing is constantly evolving, with more and more brands appearing on the market. Whether you're a novice or fisherman it's not easy to find your way around. Ourcatalogue of soft lures is made up of thousands of references, so to help you see things more clearly we have put together a selection of the best soft bait brands.

To make it even easier, we've divided our article according to the most common uses. Depending on the species of fish if you're looking to catch a fish, it's best to choose the right brand and model. First and foremost, you need to be aware of a number of characteristics that will help you choose the right product for your needs and improve your performance:

  • Animation
  • Vibrations
  • Colours
  • The right assembly

Don't forget to choose the line, range offishing rodAnd the reel in line with your objectives, so make sure that your package is coherent! As you can imagine, it's very difficult to include all the interesting brands in a single article. Just as it's difficult to take into account all the different types of practice at the soft bait.

Our selection of best brands from soft lures is made up of the following brands:

  • CWC Strike Pro
  • Illex
  • Savage Gear
  • Delalande
  • Berkley
  • Fox Rage
  • Deps
  • Bass assassin
  • Lunkerhunt
  • Spro

Brands of soft lures for pike fishing

The soft bait is one of the most effective solutions. You can coat it with attractant, your targets will love it and won't let go of your lure for a long time! Without further ado, let's start with a presentation of the brands:

CWC Strike Pro, timeless lures


Catch With Care Strike Pro is a Swedish brand created in 1972. The search for pike is one of the most popular in Scandinavia, hence the excellent performance and quality of CWC products. You'll find plenty of must-have products that you absolutely must have in your box.

These include , with this ultra-efficient and versatile line, you'll have plenty of options for your rig. Shallow, jighead or Texan, the choice is yours - all three are great options.


pig shad tournament

You will also find the new , a real predator magnet, it stands out from other shads and finesse by its flattened tail which emits different oscillations. It will be an excellent choice in fishing areas where the pressure will be relatively strong and the fish educated.


gunsliner 20cm


Illex, the French quality specialist


It is the French benchmark for quality, Illex is a relatively young brand that has shaken up the market with its modern image. Today, they are up there with the big names in the field, thanks to their on-board technologies, which continue to improve year on year.

The range on offer is extensive and caters for all types of riding, but the French brand stands out for its lures who excel at stalking predators. The is the perfect example, with its high density it will have no trouble reaching very long distances, its slow swimming allows it to evolve close to different structures and the technologies it embarks offer performance that is simply incredible.

illex dunkle

Savage Gear, unstoppable lures


This Northern European brand is one of the industry's leading names. You can buy their products with your eyes closed, as they have proved themselves in the hands of many anglers. The Suicide Duck and 3D Roach are unrivalled products with nothing left to prove.

From now on, they'll never stop innovating, designing new products that are ever more effective and realistic. Visit and the are convincing choices that will give you excellent performance.


Delalande, french know-how


Based in the Indre-et-Loire region of France, this family-run business is a brand with solid expertise in lure design. They've managed to make a name for themselves in France thanks to their high-quality products. All sizes and all types of fishing are represented, so you'll find a bit of everything.

A sure bet for pike is the , fitted with a leaded Texan hook, this lure is ideal for use in shallow areas or over weed beds. Its special shape allows it to emit strong vibrations and make its own movement. This family-run business can provide you with top-quality equipment made in their workshops in Ukraine.

leurre souple neo shallow de chez delalande


Top brands of soft lures for zander fishing

Pike-perch require special lures to ensure optimum performance. Even though there are some minor differences between pike and pike-perch lures, pike-perch lures are more fussy, so you'll need to make the right choice.

Berkley, performance at all costs


This brand, created in 1937, needs no introduction and is one of the most recognised by anglers. Its objective is clear: to help you catch as many fish as possible. Performance is the key, Berkley is putting an enormous amount of resources into researching new innovations, and it's working rather well!

Now internationally recognised for the quality and technology of its products, the brand has won countless awards around the globe. You can rely on us to improve your performance. We can recommend the , its particularly soft rubber will produce irresistible oscillations for predators.


Fox Rage, english excellence


The English brand is surely the one that has evolved the most in recent years. Initially very influenced by the countries of the north, it is now interested in France and the countries of the south. Choose Fox Rage, is to choose know-how acquired over many years and thanks to the best European specialists.

Numerous models have seen the light of day, and they're getting bigger and bigger to help you catch bigger and bigger predators. Among the brand's best-known references, you can count on the Replicant, with its increasingly impressive realism, which will undoubtedly fool your targets. We can also recommend the famous , you can buy it as a pack to find out which colour suits your area best.



Deps, japanese know-how


This Japanese brand is one of the benchmarks in the sector. It has played a direct part in revolutionising the practice thanks to its incredible and ingenious products. We weren't always lucky enough to have access to their products in France, but that's now a thing of the past thanks to Italian distributor Plus Fishing.

So, if you've yet to take the plunge, it's high time you tried one of the Japanese brand's products. We advise you to start with a , a predator magnet. Its extremely versatile action means it can be used on almost any species and even the most reluctant pike-perch will be fooled by its vertical action.


Bass assassin, uncompromising efficiency


The American brand is renowned for its expertise as a manufacturer and designer. They are the parents of numerous references in the industry, such as the Turbo Shad, which we recommend for use in the search for pike-perch, but also the Sea Shad, dedicated to the search for targets in the sea.

Innovation is constantly evolving, and the brand releases a number of new products, such as the high-performance in a range of colours, which you can use for all kinds of predators in our waters, despite its penchant for American species.

Bass assassin, l’efficacité sans concessionOur choice will also be the top-rated which has proved its worth over many years.



Brands of soft lures for trout fishing

Even if you're not necessarily looking for trout with a soft bait, it's still a great way to catch nice fish on a regular basis. It's also extremely adaptable, allowing you to fish from 30cm to several metres of water without changing weights.

Lunkerhunt, attention to detail

They're an American manufacturer with an eye for detail, offering unique, high-quality profiles. Drawing on their experience in American waters, some of their products have been transplanted directly to our market and are working extremely well. You'll find some very original models, but also some soft little wonders.

We advise you to turn to in all its colours, for example. At 7.5cm in size, it's ideal for larger specimens. The shape of its tail ensures unprecedented mobility and the holographic reflections will reflect a lot of light in all directions. Give it a try on the surface and you'll be hooked in no time. Its versatility means you can use it on virtually any predator.



Spro, concepts that cannot be ignored


The Dutch brand of the Gamakatsu offers a wide and varied range of products. It has built up a solid reputation over the last few years thanks to the excellent value for money it offers. Spro is still not very well known in France due to the lack of distributors on the market, but the quality of the products is not the cause of this!

The Trout Master series is a reference that we recommend. Here you will find, for example, the in a range of colours, at a very reasonable price and with excellent surface performance. Its highly flexible rubber means it comes to life very easily at all retrieve speeds. It's flavoured with garlic and cheese, so you'll be attracting attention in no time. During its animation, a trail of small air bubbles will follow, once again a technology unique to the Dutch brand.


All you need is a line, a rod and a reel and you'll be ready for some great fishing!

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