The range of seafood products on offer at Berkley: a few not-to-be-missed items to discover

Berkley is a brand of fishing tackle offering a complete range of products for recreational fishing enthusiasts. Whether you're a beginner or an expert, you'll find everything you need Berkley you'll find everything you need to fish in the best possible conditions: rods, lines, lures, accessories, etc.

The brand has developed exclusive technologies such as PowerBait, an artificial bait that attracts and holds fish for longer, and Nautil lines, ultra-resistant and sensitive fishing lines developed for sea fishing.

This is a brand that can accompany you on all your fishing adventures, in freshwater for perch or pike, and share with you its passion for nature and respect for the environment.

Berkley lures, for all predators

The brand offers a wide range of artificial lures for predators such as pike, zander and perch. Whether you're looking for hard, soft or paddle lures, Berkley has something to suit all anglers, whether beginners or experienced.

Soft lures Berkley, a wide choice

Berkley soft lures stand out for their quality of manufacture, their attractiveness and their effectiveness. Some models are even impregnated with Powerbait attractants, which stimulate the fish's sense of smell and taste. The variety of soft lures on offer from Berkley means you can fish for a wide range of freshwater species. Although Berkley lures are best known for freshwater fishing, they can also be effective for sea bass and pollack fishing.

The most popular Berkley lures include:

• the Pulse Shad, an essential shad for pike fishing. It has a large paddle that stirs up a lot of water as it passes. Its strong vibrations trigger violent attacks.
• the Sick Smash, new for 2023, a soft shad with powerful vibrations that are formidable for pike fishing. It is less stocky than its cousin the Pulse Shad, so it complements it perfectly.
• the Sick Vamper, a soft finesse ideal for drop shot or vertical fishing for pike-perch and perch. Available in a range of sizes for all sizes of predator.
• the Sick Curl, a soft bait with a comma that generates fine vibrations. This soft bait is ideal for fishing for perch and zander.

Available in a range of sizes, colours, textures and shapes, soft lures can be adapted to any fishing situation. Whether you're fishing for perch, trout or pike, on the surface or at depth, you'll find the Berkley soft bait that's right for you.

Hard lures Berkley, for all anglers

Berkley's flagship products include hard bait and hard lures, which are designed to imitate the behaviour and appearance of the natural prey of predators. Berkley offers a wide choice of lures for all fishing situations. Whether you're looking for a sinking, floating or suspending lure, a noisemaker or silent lure, a coloured or natural lure, you're bound to find what you're looking for at Berkley.

These hard lures have an attractive swimming action, an effective sound and a realistic finish. They are available in a range of sizes, shapes, colours and swimming depths to suit all situations and species: trout, perch, pike-perch, black-bass, pike, etc.

Here are just a few examples of Berkley swimbaits and hard lures:

• The Pulse Spintail is a hybrid lure that combines a swimfish body with a spinning blade at the back. It emits vibrations and reflections that attract the attention of predators. Ideal for prospecting shallow or congested areas.
• The Dex Stunna is a bib swimmer with a tight, responsive action. It is designed to be jerked quickly and to fish shallow areas over weed beds where perch and pike hide. It features an internal mass transfer system for accurate, long-range casts.
• The Pulse Slurp is a stickbait-type surface lure that imitates a wounded or fleeing fish. It has a concave mouth that creates splashes and noises on the surface of the water. Perfect for triggering the aggression of predators during the summer months.

These lures are made from hard-wearing materials and quality hooks. They are laboratory and field tested to guarantee their effectiveness. With Berkley hard bait and hard lures, you'll have every chance of a successful fishing trip!

Berkley rods, the ultimate in technology for all types of fishing

Berkley fishing rods are designed to give anglers the best possible experience, whatever the type of fishing they do. They are made from top-quality carbon, giving them great strength and sensitivity.

Berkley fishing rods come in spinning and casting versions. You can choose your rod according to length, power, action and number of guides.

It's important to choose the right rod for the type of fish you're targeting, the fishing area and your personal preferences. For example, if you're fishing for light fish in freshwater, you can opt for a short, light rod with a fast action and low power. If you're fishing for heavier fish in the sea, you may prefer a longer, sturdier rod with a moderate action and high power.

Among the Berkley rods, here are some of the best known in their field:

• the Zilla Pike casting rod. As its name suggests, the Zilla Pike is a rod designed for pike fishing. The Zilla Pike features a solid, lightweight 30HDC blank that's a pleasure to use. The fast action of this rod is ideal for animating your lures and effectively hooking your best pike.
• the Sick Stick spinning rod: this rod comes in 4 models designed to fish for each species: perch, pike-perch and pike. Very affordable, these rods have been specially developed for fishing with soft lures.

The brand's fishing accessories Berkley

Essential fishing accessories include fishing line, hooks, sinkers, swivels, baits and attractants. Berkley offers a wide range of these products, with technical features to suit every fishing situation.

For example, Berkley fishing line is available in different materials (nylon, fluorocarbon, braid), diameters, strengths and colours.

• The Nautil range of fishing lines is the latest addition to the Berkley range. Nautil fishing lines have been developed for sea fishing. They include braids, nylons and fluorocarbons that are highly resistant to UV rays and abrasion.
• Flex Braid is a thermally fused yarn. This technology allows the Flex Braid to glide more smoothly through the rings, increasing casting distances.

The Berkley hooks are designed to ensure good penetration and a good hold on the fish. The Berkley weight heads are designed to optimise the swimming action of soft lures and make them more attractive.

Berkley offers jig head and hook kits to meet all your rigging needs, such as the Fusion 19 Jighead Round pack or the Fusion 19 Small Treble treble hook pack.

Berkley attractants are made from natural ingredients and exclusive formulas to stimulate fish appetite. The best known is Gulp Alive, a formidable attractant used on all brands of soft lures.

In addition to these essential accessories, Berkley also offers practical and useful accessories for anglers' comfort and safety.

These include pliers, knives, bags, gloves, polarised glasses and more. These accessories make it easier to handle, transport, store, protect and maintain your equipment.

Berkley is a benchmark brand for anglers looking for quality accessories tailored to their needs and desires. With Berkley, you can enjoy your passion for fishing to the full!