Hard bait Yo-Zuri

Japanese fishing brands are renowned for the design quality of their products. This brand Yo-Zuri brand is no exception, offering hard bait with impeccable finishes. Whether for the sea or freshwater, the Japanese brand's hard bait are highly versatile and available at very affordable prices.

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Perfectly designed swimming fish

For 50 years, the brand Yo-Zuri has been designing swimming fish. Over the years, the brand has continued to innovate, proposing concepts that are widely used today, such as mass transfer to propel your swimming fish effortlessly over great distances.

Recently, 3 new concepts have been added to the Yo-Zuri range:

  • Wave Motion
  • Color change
  • 3D prism finish

These last 2 concepts accentuate the brand's desire to offer swimming fish in very realistic colours that are highly attractive to predators. The swimming fish have the particularity of presenting several layers of colours generating unique reflections when they come into contact with light.

Yo-Zurilures for sea and freshwater

Yo-Zuri swimming fish are versatile lures. With the wide range of colours offered by the Japanese brand, these lures can be used in both sea and freshwater.

While some lures, such as the Mag Popper, are predestined for sea fishing, others, such as the 3DB Jerkbait, can be used in both sea and freshwater.

To ensure that most of the brand's swimbaits are suitable for both sea and freshwater fishing, Yo-Zuri offers a range of precisely designed, versatile colours. For trout, bass, pike, black bass, tuna or perch fishing, Yo-Zuri offers everything you need for predator fishing.