Strike King

The history of Strike King began in 1964 with the creation of their first spinnerbait, which was a combination of a Bucktail jig head and a spinning spoon blade mounted on a metal frame. This was a first attempt for Bill McEwen, who was a well-known taxidermist in Tennessee. 1966 saw the creation of the company and the launch of new, original and highly effective products, which quickly led to success throughout the United States. The first competitions won helped democratise the brand.

Over the years, Strike King has never ceased to offer new products, new improvements and ever better finishes. Numerous spinnerbait models have seen the light of day with the success we know today. The biggest American competitions have continued to be a fantastic showcase for these products and to enhance the reputation of the lures, with various representatives of the brand winning. The brand's popularity skyrocketed with the arrival of one of America's top anglers, Kevin VanDam. This led to the creation of a wide range of products, including spinnerbaits, soft lures, hard bait and even accessories. It's this new range that we offer you on these pages, for fishing for black bass, pike and many other species of predator fish.

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