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Berkley has just one objective: to get you to catch more fish. To achieve this, all means are good. Since 1937, when the first flies were created in a teenager's bedroom, this brand has never stopped applying the latest industrial innovations to the world of modern fishing.

This has led to the creation and mass production of concepts that no longer need to be presented. Internationally recognised for its expertise, the company releases new products almost every year, and regularly wins awards for its new products at fishing shows in Europe, Japan and the USA.

Berkley is close to fishermen and close to fish, investing in research to preserve the predators stocks in our waters.

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The latest innovations Berkley to enhance your fishing experience

The world of fishing is constantly evolving. Techniques, equipment and baits change regularly to adapt to anglers' needs and fish preferences. In this article, we'll explore the subject of fishing with Berkley, a leading brand in the fishing industry.

Berkley is a company that focuses on innovation to offer its customers the best possible products. Here are some of their latest products:

  • The Sick series : a range of soft lures designed to attract big fish thanks to their unique shape and ultra-realistic movement.
  • The Pulse series: swimbaits that perfectly mimic the behaviour of fish's natural prey, making these lures irresistible to them.
  • Flex braids: a brand new range of fishing line, using all the know-how of the American brand for maximum performance in all conditions.
  • Gulp: a series of soft lures and attractants that have already been used in a number of models, and which have been improved over the years.
  • Dex Harbaits : a new range in 2023, offering a wide variety of hard lures, with a top-of-the-range finish to bring them closer to the Pronium brands in this field.

These are just a few examples of the innovative products available, such as the rod fishing series Berkley or the Berkley lures. There are, of course, many other equally interesting products to suit all your needs.

Finding the right equipment Berkley

In addition to the innovative lures mentioned above and the new Flex series, Berkley also offers a wide range of fishing equipment, such as :

It's crucial to choose the right equipment depending on the fishing technique you wish to practise and your level of experience. For example, if you're a beginner, it may be best to start with a simple, easy-to-use rod rod and reel, then gradually upgrade your equipment as you gain experience and skill. This will allow you to feel your evolution whether in the quality of the equipment, or in the feeling of using a quality braid .

To sum up, Berkley is a fishing brand that stands out for its innovation and the quality of its products. Thanks to their innovative lures and effective fishing techniques, you'll have every chance of success on your fishing trips. Feel free to explore all that Berkley has to offer to enhance your fishing experience and increase your chances of catching big fish.