Babyface

Babyface is a lure brand that was launched at the very beginning of 2019. It was created by a Japanese man, exclusively for the French market and carnivores in this part of the world. Ryusuke Hayashi, a serious competitor with numerous victories in French fishing competitions, has put all his expertise and knowledge into his new brand.

He has targeted all the species of carnivorous fish found in France, including perch, zander, pike and even trout and sea bass. Knowing the fish and the environment well, he has put himself in the shoes of French and European anglers to offer a wide range of lures Babyface: swimming fish and soft lures that are perfectly adapted. As we all know, we regularly fish with products designed and developed for the US and Japanese markets.

So the concept is quite simple. It transfers new Japanese technologies to products adapted for our species of carnivorous fish. And that's clearly a small revolution and a huge opportunity for the French market.