Arbogast

Arbogast 's philosophy was based on the conviction that you have to be an angler to understand and meet the needs of other anglers. As much an angler as a lure designer, each of his creations corresponded to a real need encountered during his fishing trips. One of the things he prided himself on was hiring only passionate anglers for his business! In fact, he fished with them regularly, and some of them, like Hank Wermer, have since become true legends in the fishing world.

Few people even know that he was a salesman for Arbogast! Fred Arbogast died in 1947 while ice skating on an ice rink. An American newspaper said at the time that he "would probably have preferred it if the ice had not been there. By this time, he already had more than a hundred employees. During his lifetime, Fred was responsible for the development of eleven different lures. Many of the current lures in the Arbogast range are variants of Fred's original designs. It is this same passion that continues to inspire the company's current designers. After 85 years in business and hundreds of lures produced, Arbogast is one of the most popular sport fishing companies in the USA.

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