Way of Fishing

Way of Fishing is a key player in the B2B distribution of lure fishing equipment, selecting high-end technical equipment from Japan and the United States. Thanks to sharp expertise and a constant focus on innovation, the company is committed to offering fishermen products that push the boundaries of current techniques.

With several decades of know-how, they have also developed their own brand of fishing equipment.

In its early days, the company made a name for itself by developing poppers and other lures dedicated to exotic fishing. Today, it works closely with its partners to design and adapt products specifically thought for the French market, guaranteeing fishing enthusiasts increasingly efficient equipment tailored to their needs.