Bassday

Bassday is a leading Japanese manufacturer of hard lures, renowned in its market both for its lures dedicated to freshwater fishing, targeting species such as trout and black-bass, and for its lures designed for sea fishing, in particular seabass.

Bassday lures are renowned for their originality and simplicity of use, in reality masking more complex action possibilities for those who have mastered their use or wish to explore animation techniques further.

All the lures are made in Japan, guaranteeing an exceptional level of finish and a guarantee of quality for anglers who demand the very best from their equipment.