Favorite

Favorite is positioned as an international manufacturer of fishing tackle for stalking predatory fish, with headquarters in the Ukraine, the United States and Japan.

Founded in 2006 by professional anglers and sportsmen as a local brand within a major fishing tackle retailer, Favorite is now present in leading retailers around the world. You can count on a wide range of fishing tackle to meet all general needs.

Each product in their range is subject to Favorite's own two-stage quality control process. First, the goods are checked in our manufacturing offices in East Asia, then they undergo a second check in our regional warehouses by specialists from the technical control department.

All new innovations are tested by their employees, as well as by a selection of the most demanding anglers. Favorite is very confident in the quality of their products and offers a one-year guarantee on their rods and reels. What's more, they constantly stock spare parts for rods and reels, as well as a wide range of parts for fishing reels. So you can be sure of many years of fishing with state-of-the-art equipment.