Hard bait Shimano

The Japanese brand with many talents and many innovations is now developing hard bait. Shimano is a brand renowned for the high quality of its spinning and casting reels. For all anglers, sea or freshwater, for trout or bluefin tuna fishing, the brand has made its mark on anglers the world over and in all walks of life.

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Innovative swimming fish

As usual, the Japanese brand doesn't do things by halves. Many of the Shimano lures feature the brand's innovations or the use of cutting-edge technology.

One of the most remarkable is Flash Boost technology, which adds real value to swimbaits equipped with it.

This technology is based on a small mirror plate fixed by a spring that moves constantly and reflects light even when the lure is static. When retrieved or paused, the hard bait remains highly attractive to predators. This technology gives a very realistic look to all the swimming fish that have it.

Shimanoa brand that creates poppers, crankbaits, jerkbaits and much more!

For the development of these swimming fish, Shimano has pulled out all the stops! Jerkbait, crankbait, popper, pencil, lipless... You can already find a wide range of very well finished products.

The swimming fish are available in a wide range of colours, all of which are highly successful and of remarkable quality.

For both sea and freshwater fishing, there's something for every angler, with salt-resistant and versatile lures. All have been designed to meet the needs of anglers. Some feature high-performance mass transfer to facilitate long-distance casting, while others come in different sizes to adapt to different biotopes.