Elitelure

Elitelure was founded in 2013. With 15 years experience in quality from nearly 20 of the world's leading brands.

Having studied the evolution of over 2400 lure designs from the early 19th century to the present day. Having been involved in the manufacturing processes of 6 of the world's top 10 brands,Elitelure founder 'Dragon' Lee combines his love of lure fishing with his background as a physics engineer.

As a result, Elitelure products take into account the principles and mechanisms of physics such as turbulence and hydrodynamics to make them as effective as possible.

The R&D team atElitelure has over 20 years' experience in the development of American, European and Japanese lures and covers all kinds of target species in both fresh and salt water. The team includes engineers and anglers from Europe, Japan, Australia and China.

The brand's aim is to ingeniously develop products with Japanese standards that offer anglers an unforgettable experience